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82% Ad Engagement Sets Indian Viewers at Global Peak in TV Advertising

MiQ's global Advanced TV research report disclosed that 82% of Indian viewers actively engage with CTV ads, showcasing the highest ad engagement rate worldwide. The survey of 7,000 consumers and 1,100 decision-makers across eight countries, including India, found that global streaming now exceeds linear TV viewership by 22%, indicating shifting viewing habits and the increasing importance of Connected TV in a brand's advertising strategy.