Hold tight - just getting this page ready

Disney's Game-Changing Ads: Unleashing AI for Personalised Impact

Walt Disney is setting a new standard in the world of advertising with its groundbreaking AI-powered tool, nicknamed as "Disney's Magic Words." This innovative approach to ads on Disney+ and Hulu streaming platforms marks a significant leap forward. By using artificial intelligence and machine learning, Disney is enabling brands to personalise commercials by aligning with the mood of specific scenes within a movie or television series, enhancing viewer engagement. The collaboration with Omnicom Media Group in the early beta test underscores the potential of this technology to redefine brand personalisation in advertising. The feature, leverages viewer mood targeting advertising, offering a unique opportunity for advertisers to connect with audiences on a more emotional level, promising a game-changing impact on the effectiveness of ads within the ever-evolving digital landscape.

Source : Reuters