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Global Radio Projected to Thrive in 2024 with Around Four Billion Monthly Listeners

Deloitte's prediction for global radio listenership in 2024 suggests there will be a substantial and ongoing interaction with radio. It is forecast that around half of the world's population (or close to four billion people) will listen to the radio each month. Deloitte's anticipated radio advertising revenues for 2024 are expected to reach US$42 billion, showing a modest yearly growth of approximately 1.5%. In various corners of the world, including Africa, radio continues to be a widely utilized medium, particularly for accessing news and information.