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US Consumers Favour Ad-Supported Streaming to Cut Monthly Costs

Recent findings from Hub Entertainment Research indicate a notable shift in American consumers' attitudes towards advertisements on streaming platforms. A majority of the 3,000 US consumers aged 14-74 surveyed in Hub's 2023 report are becoming more receptive to ad-supported streaming options to manage their monthly streaming expenses effectively. The data reveals that approximately two-thirds of respondents would opt for an ad-supported plan, provided it offered monthly savings in the range of $4 to $5.