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YouTube's Move against Ad Blockers to Boost Ad Exposure

YouTube is now issuing warnings to users who use ad blockers on the platform, reminding them that it goes against the terms of service. This move is part of a broader “global effort” by YouTube to encourage users to either allow ads during their viewing or subscribe to YouTube Premium for $14 a month. While the move indicates that the platform is striving to protect its ad-supported model, it will also ensure advertisers receive the exposure they expect.