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AM/FM Radio Tops Audio Choice for Black Consumers

As per Nielsen's just-released 'Audio Today' report, AM/FM radio remains the top audio choice for Black consumers. With a monthly reach of nine in 10 Black listeners in nearly every key demographic, AM/FM radio has absolute dominance in the ad-supported audio universe. Regardless of age group or gender, AM/FM radio consistently reaches a broad audience. The most significant figures emerge in the 25-54 category, where radio reaches an impressive 95% of men and 94% of women. According to Nielsen, compared to other audio options, “only AM/FM radio can deliver the scale advertisers need.
Source: Insider Radio