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Social Media Makes 11 billion Dollars in Ad Revenue from Under-18 Users

Social media giants like Instagram, 'X', and Snapchat appeal the most to users younger than 18 years, with their collective advertising revenue in 2022 from this age group, amounting to nearly USD 11 billion, according to a new US-based study. This trend emphasizes the need for advertisers to craft strategies tailored to younger demographics for sustained success in the ever-changing market.
Source: Ahmedabad Mirror