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About 94% of Europeans Made Online Purchases in the Last 3 Months

Around 94 per cent of European consumers surveyed have made online purchases in the past three months, according to a report by AliExpress. The survey covered over 4,000 consumers in France, Germany, Spain, and the UK in late 2023. Notably, shopping through social media platforms was most prevalent among the 16 to 24 age group (26%) in the same timeframe, while the preference for direct visits to retailers' websites was found more among those aged 55 and older. Understanding age-related preferences is crucial in navigating the diverse landscape of online consumer behavior in Europe.