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OOH Advertising Reshapes the Game in Automotive Sector of US

Out-of-home advertising is proving to be a game-changer. A US-based study of ad-trends data found that when brands re-allocated more of their media spending to OOH, their campaigns had greater performance. Automotive, CPG food, and retail grocery sectors in the US particularly thrived with increased OOH spending, according to the study. Optimizing the budget for OOH led to the automotive category experiencing the highest improvement in product consideration among consumers, with brand scores increasing by up to 11%.
Source: streetfightmag.com