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India's Small and Medium Businesses to Double its Digital Ad Spend by 100%


In 2024, small and medium businesses (SMBs) in India are poised to leverage streaming TV extensively to achieve their marketing objectives. Amazon Ads, the advertising service of e-commerce giant Amazon, has confirmed this trend in the global advertising industry. Simultaneously, a FICCI-EY report has forecast a remarkable journey for SMBs in India, projecting their digital ad spend to double in just five years by 100 percent, beginning from the year 2022.

Source: Campaign India