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Key Tech Firms to Reshape the Landscape with Over Half of Global Ad Spending

While reports highlight the dominant role that digital ad formats (display, video, search and social) play in global media strategies, an examination of this year's trends reveals a noteworthy development. Five major tech companies -Alibaba, Alphabet, Amazon, TikTok owner ByteDance, and Meta - will likely control over half (51.9%) of global advertising spending in 2024. This points to a new era, highlighting the concentrated influence of tech leaders in shaping the course of advertising trends worldwide.