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US Programmatic Ad Spend to Jump 15.9% in 2024, Fueled by Video Growth

In 2024, programmatic digital display ad spending in the US is expected to rise by 15.9 per cent, surpassing the growth of non programmatic ads by three times. According to Insider Intelligence's forecast, at least 90 per cent of digital display ad dollars will shift towards programmatic approaches this year. Looking ahead to 2025, US programmatic digital display ad spend is projected to grow by 13.3 per cent, reaching $178.25 billion, driven by the popularity of video formats on ad-supported streaming TV and video-on-demand tiers. This reflects the changing landscape of digital advertising, where the efficiency of programmatic methods and the increasing prevalence of video content on ad-supported platforms are key factors.

Source: Insider Intelligence