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Programmatic DOOH Reshaping Retail Strategies Ahead of Staggering Global Sales

In the face of increasing retail competition, savvy retailers are embracing the innovation and technological advancements provided by programmatic digital out-of-home (DOOH) advertising. Predictions suggest that global retail sales will surpass $30 trillion by 2024. Thanks to Programmatic DOOH's flexibility, retail brands can customize campaigns to various markets, use dynamic creative incorporating real-time data, and extend their reach globally to engage with customers in any location.