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Yahoo Empowers Advertisers Amidst Cookie Decline with New Tool

Yahoo is aiding advertisers as third-party cookies decline, offering a tool to compare ad campaigns with and without these cookies. This action coincides with Google's recent change to third-party cookies for 1% of Chrome users. The tool helps maintain reach in a cookieless world, with tests showing over 90% of the same reach as when all cookies were available. Yahoo's solution will likely help advertisers make informed decisions about their advertising strategies in a post-cookie world.