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UK Advertisers Making Effective Use of AI in Digital Advertising

Adtech platform BrightBid reports that 84% of 200 marketing leaders in the UK surveyed for its latest study said they already use AI tools in their digital advertising. About 79% of them say that using AI tools has raised their ROI. Furthermore, the results show that 64% of marketing executives intend to add more AI tools into their workflow in the future.

Source: More About Advertising

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